OUTSIDE Collab is a collective movement working to reshape Florida’s landscapes through sustainable, forward-thinking practices. It addresses critical challenges like water conservation, land preservation, and biodiversity restoration. I’ve had the opportunity to design the current website layout, craft email campaigns, developing marketing collateral, and manage the brand’s social media presence. Because it’s such a fresh and visionary initiative, I focused on creating a brand that feels both elevated and grounded—editorial in aesthetic, yet true to its collaborative and harmonious spirit.
Sponsor Badges
OUTSIDE Merch
Initial concepts:
Final concept:
At first glance, the tee simply invites us to “MEET OUTSIDE.” But a closer look reveals a more personal call: “MEET ME OUTSIDE.” It’s a reflection of the power of collaboration and how coming together makes us a force of nature. The imagery of a monarch caterpillar feeding on milkweed reinforces the symbiotic nature of this message, symbolizing transformation, connection, and creating space for native habitats to thrive.
The tee’s deep green echoes the strength of longleaf pines while the yellow pays tribute to the Rosinflower. Printed on 100% cotton, this shirt is more than apparel—it’s a conversation starter, a shared purpose woven into fabric, and a call to gather in real places and grow something lasting together.
